Handloom Corporation signs pact with Flipkart

Shimla, August 6

The Himachal State Handicrafts and Handloom Corporation signed a memorandum of understanding (MoU) with Flipkart for the online sale and promotion of the products of the corporation in the presence of Chief Minister Jai Ram Thakur here today.

Thakur said, "Covid-19 has adversely affected the economy of rural artisans and local manufacturers and this MoU will provide an e-commerce platform to over 20,000 artisans associated with handloom and handicrafts in the state".

He said now, the artisans would get an opportunity to market their products online and get remunerative prices for their artifacts. He added that the initiative would also ensure the reach of Himachali handicraft and handloom products both national and international markets.

Thakur said the MoU would also help in promoting Brand Himachal at the international level and people throughout the world would have access to the state-of-the-art products manufactured by Himachal artisans. — TNS

Courtesy: Tribune News Service

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